Carb Control

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There are many products claiming to be the best starch neutralizers. Some even go to the extent of including clinical studies as part of their literature. These are, of course, common marketing strategies applied by various companies offering organic medicines.

However, there are just those who make it hard for consumers to tell the difference of whether that company is just giving reference to a study for the benefits of its product or is simply using that reference and camouflaging it to make it like it really and specifically pertains to their product.

A sample of this "reference riders" is Carb Control. If you go through the literature, one would not find any barrier in it that would say that "based on this or that study" but would instead find the clinical study intertwined with their product’s marketing pitch.

Practices such as these shouldn’t be allowed at all. Referencing is okay, but claiming a benefit to be the exact benefit of their product is another story. The ethical way to do this would be to conduct an actual study on their product and document if it has the same result as the study they are giving reference to. If their product is really effective, what do they have to lose, right?